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Sabine also showed that there’s a need to go beyond the 1-90-100 law of participation by pointing [to] the “participation ladder” described by Forrester Research:[above] For brands, this is important and as much as 25% of the content of brands are made of UGC. Technology converted part of the “spectators” into users, which in turn…
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Sabine also showed that there’s a need to go beyond the 1-90-100 law of participation by pointing [to] the “participation ladder” described by Forrester Research:[above] For brands, this is important and as much as 25% of the content of brands are made of UGC. Technology converted part of the “spectators” into users, which in turn…
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“The ability to write communally and interactively with computers is nothing new, in other words. Digital tools for collaborative writing date back twenty or thirty years. And yet interactive storytelling has never taken off. The hypertext novel in particular turned out to be a total flop. “When we read stories, we still read ones written…
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“The ability to write communally and interactively with computers is nothing new, in other words. Digital tools for collaborative writing date back twenty or thirty years. And yet interactive storytelling has never taken off. The hypertext novel in particular turned out to be a total flop. “When we read stories, we still read ones written…