Which raises the question: What is Reed Hastings smoking? As far as anyone can tell, he seems to have rolled up pages from The Innovator’s Dilemma, Clayton Christensen’s influential 1997 book about the ways that successful companies die at the hands of upstarts. Christensen, a professor at Harvard Business School, coined the term “disruptive technology,” which describes innovations that come out of nowhere to undercut a market leader’s dominant position. Christensen cited the way that Digital Equipment, the leader in 1970s-era corporate minicomputers, completely missed the 1980s boom in personal computers. But a better example may be Netflix itself—its all-you-can-eat business model disrupted, and eventually killed, the previously dominant Blockbuster model for movie rentals. Hastings is likely paranoid, then, that Netflix is vulnerable to the same kind of disruption. And that’s the logic behind the mail/streaming separation. Hastings would prefer to kill his own golden goose before anyone else beats him to it. (via Netflix Qwikster: The strange logic of the company’s decision to divide itself in half. – By Farhad Manjoo – Slate Magazine) designers of the strategic variety have taken disruption as religeon, attempting to not just forecast, but to cause the disruption. This has become a form of Ghandi capitalism where designers seek to be the disruption they wish to see in the world, and be richly rewarded for it.