To make sure humanities scholarship thrives, it is crucial that we cut through the fog of pixel dust–induced illusion to the practical realities of what digital technology offers to scholarship. Among the prevailing misconceptions about digital production of any kind is that it is cheap, permanent yet somehow immaterial, and that it is done by “machines” — that is, with little human labor. We could add to this another pervasive two-part misperception, that “everything” is digitized and that everything digital is available on Google. Each of these views is profoundly inaccurate. Costs of production and maintenance (or, to use the current grant-required buzzword, sustainability) are much greater with digital objects than print. Every aspect of the old-school publishing work cycle — acquisition (highly skilled and highly valued/paid labor), editing (ditto), reviewing, fact-checking, design, production, promotion, and distribution (all ditto) — remains in place in the digital environment. The only change is in the form of the final production, which becomes a matter of servers, licenses, files, delivery, and platform-specific or platform-agnostic design instead of presses, paper, binding, and so on. The fact that the print object is removed means the single obvious revenue-producing part of the work cycle is eliminated, replaced with a dubious business model of digital sales that as yet doesn’t seem to work well for most authors, and even less well for scholarly monographs.