Ted Trautman explores why Lego—which became the world’s second-largest toymaker earlier this year—has been thriving in China: http://nyr.kr/1aldbAm
“Parents’ drive to see their children succeed is strong enough that … Lego is competing not so much with other toymakers as with after-school extracurricular activities.”
Photograph by Zhu Xiang/Xinhua/Redux.
