The new campaign – ‘Wow, see what happens when you play with Barbie’ – will bring the brand to life like never before and prove that Barbie is the only franchise that allows girls to play out any dream.
A high impact on pack promotion will be called out on new, feature rich product and impactful TV spots for maximum impact, offering girls the chance to win real life ‘wow’ experiences throughout the year.
“The 2012 ‘Wow’ campaign will reinforce Barbie’s unique position as the only property to offer girls endless play possibilities,”
(via Mattel unveils 2012 Barbie plans | Toy Industry | News by ToyNews)