The creative personality
Professor Øyvind L. Martinsen at BI Norwegian Business School has conducted a study to develop a personality profile for creative people: Which personality traits characterise creative people?
The study was conducted with 481 people with different backgrounds. The segment consists of various groups of more or less creative people.
The first group of creative people consists of 69 artists working as actors or musicians in a well-known symphony orchestra or are members of an artist’s organisation with admission requirements.
The second group of creative people consists of 48 students of marketing.
The remaining participants in the study are managers, lecturers and students in programmes that are less associated with creativity than marketing.
The creativity researcher mapped the participants’ personality traits and tested their creative abilities and skills through various types of tasks.