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“To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful.”—Edward R. Murrow Users approach most products with an expectation of honesty. Things should do what they say, behave in an expected manner and reinforce their decision to use this product/service/website. The interface is your…
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Rhetoric of Design Patterns
Persuasive Design Patterns Posted on March 24, 2010 by Lloyd Morgan|Jump To Comments The Design with Intent toolkit is a guide to help you design systems to influence a user’s behaviour. The author, Dan Lockton, has subtitled the toolkit 101 Patterns for Influencing Behaviour Through Design. Categorised into the following eight ‘lenses’ (ways to look…