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Great proportions melt away impurities in a design. So if you have buttons and there’s too much space between them, the space between them is another element that you have to comprehend. So if you have two buttons, you now have three objects. You’ve got the button, the button, the space. But if things are…
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I’m co-creating a new book—The Design Activist’s Handbook—with writer Michelle Taute, which will be published by HOW Books next year. Rather than fill it with case studies, we’re hoping to make this a practical guide to aligning your design career with your beliefs. We’re hoping you might be able to help us provide some inspiring…
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FedEx Logo
FedEx Logo alexainslie: Did you have to manipulate the font in anyway to create a perfect arrow? Yes, indeed. I was studying Univers 67 (Bold Condensed) and Futura Bold, both wonderful faces. But each had its potential limitations downstream in application to thousands of FedEx media, from waybills and embroidered courier caps to FedEx.com and…