Design matters. It’s just not something you physically build. It’s a process, structures, frameworks as well. What is the purpose, what is the goal, what is the value, who benefits, what is the function, what is the form? Is it clear: purpose + goal + operation (good design). It’s problem finding, problem solving, and story telling. Good design reminds you that you’re important. Challenge: talk about this. Think about this. – View on Path.