From the get-go, the Lego Friends were met with a not-so-friendly response. The International Association of Eating Disorder Professionals called the line “devoid of imagination,” and said it would “promote overt forms of sexism.” US News offered “5 Reasons Not to Buy Your Daughter Pink Legos.” In Time, Ruth Davis Konigsburg bemoaned that “With its emphasis on physical appearance and limited career choices — [is it] really any different from that of Disney’s princesses?” She continued, noting how the Friends sets require the barest of construction, “LEGO Friends doesn’t give girls the same sense of mastery and accomplishment that it gives boys.” So it’s a hopeful sign that on Friday, members of SPARK (Sexualization Protest Action Resistance Knowledge) are sitting down for a meeting with Lego executives. The goal, as SPARK optimistically explains, is that “We want [Lego] to commit to dramatically increasing the female characters in their non-Friends lines. (The current numbers are pretty dismal.) We want them to consider female representation when choosing pre-existing material to adapt into new toys. And we want them to improve the Friends line.”