For fans of the genre, urban vinyl (aka designer toys, art toys, conceptual toys, etc.) is not new. However, it is still a relatively niche art form and has been largely ignored by public museums and institutions. This Is Not A Toy is an important exhibition presented by the Design Exchange, Canada’s only museum dedicated to design and related art forms. The title of the exhibition is taken from the disclaimer frequently found on toys not meant for small children, but also references Rene Magritte’s seminal painting Ceci n’est pas une pipe and the Duchampian notion of what constitutes art. This Is Not A Toy considers the conceptual toy as accessible art and design object, unique contemporary cultural signifier and fetishistic commercial product. (via This is Not a Toy by Design Exchange — Kickstarter)