Bono and Hewson were right to go to Rogan, because for him, process is paramount (though their companies have since parted ways). For Rogan, working with only factories that treated workers fairly, cleaned wastewater properly, and achieved the best possible product was just a given. And he also took it for granted that the sophisticated customers his brand attracted should be willing to pay a little more for clothing produced in ethically sound conditions. It wasn’t just marketing; it was a way of doing business. (via Fast Fashion, Unraveled — Global Studies — Medium)