Why does this matter? Not everyone wants their purchases to be made public—and some purchases are definitely more private than others. “I just found a woman who’s Etsy profile comes up on Google as the 5th link. I was expecting 6 or 7 pages down, but it’s on the very first page, right after her online resumes,” wrote one concerned user on the Penny Arcade forums. “She signed up a year ago, under the old privacy policy, and hasn’t logged in since 2010. And now I know what dildo she uses. Right down to the curvature and coloring.” (via Etsy users irked after buyers, purchases exposed to the world)