While the marketing world is gradually coming to grips with the existence of YouTube stars, they may not be able to wrap their heads around Bee and PuppyCat. In fact, the show has yet to attract a sponsor, and buyers say it’s not on their radar. Frederator doesn’t even have an in-house ad sales team, as it relies on YouTube to sell ads for its channels Cartoon Hangover and Channel Frederator.
To date, the initial “Bee and PuppyCat” short has garnered 10 million YouTube views. That only tells part of the story. For example, fans flocked to the show’s Comic-Con panel last month dressed like show’s the characters. The online retailer We Love Fine sells dozens of Bee and PuppyCat-branded items, ranging from handbags to t-shirts. There are “Bee and PuppyCat” Squishable stuffed animal toys. The show has sparked a robust Tumblr fan art community. Keep in mind there has only been one episode.
How Frederator’s Bee and PuppyCat Became One of YouTube’s Most Anticipated Shows – WSJ
The power of good characters, interesting relationships, and a thought provoking imagination-provoking universe.
(via kenyatta)
Somewhere, out there, Hubertus Bigend is scratching his head.