When you play a game, what you’re really doing is enacting some role inside of a simulated world that has particular rules. We’re not necessarily looking for a simple answer when we play, but rather to see the consequences of different approaches. Kind of coming to grips with that ambiguity in the world is something that we would do well to, to embrace.
Ian Bogost, On The Media: Transcript of “The Future of Gaming” (December 31, 2010)
(the rest of the article can safely be ignored since it’s just Lucifer and Beelzebub being hysterical about gamification again)