What’s emerging from these studies isn’t just a theory of language or of metaphor. It’s a nascent theory of consciousness. Any algorithmic system faces the problem of bootstrapping itself from computing to knowing, from bit-shuffling to caring. Igniting previously stored memories of bodily experiences seems to be one way of getting there. And so may be the ability to create asymmetric neural linkages that say this is like (but not identical to) that. In an age of brain scanning as well as poetry, that’s where metaphor gets you.