The headline strikes me as an Onion headline. If this is not satire then this is a mile marker on the journey toward the domestication of VR. There is something very much hump of the bell-curve about anything associated with Walmart. Imagine a post-retirement age greeter donning a VR rig as pre-black-friday preparation ritual. That image locates VR as inching beyond the well of despair of the hype cycle and comfortably in the realm of stable revenue models.