Study: Consumers Will Pay $5 for an App that Respects Their Privacy
Ever since the iPhone came out in 2007, the going rate for many of the most popular apps has been exactly $0.00. Consumers pay nothing.
But of course, nothing is free. Instead, consumers pay with their data, that’s sold to marketers, or with screenspace, which is forked over to make room for ads. It’s a trade consumers are happy to make.
But are they?
A new study from economists at the University of Colorado finds otherwise. It shows that the average consumer would prefer to pay small fees for their apps, in exchange for keeping their information private and their screens uncluttered.
Read more. [Image: Reuters]