The Gaylord Texan until recently had drawn primarily corporate business. But the property recently added a water park and is aggressively marketing to the family-vacation crowd, which could affect other Dallas-area hotels that had targeted that group. Gaylord earlier this year signed a deal with DreamWorks Animation that will allow it to feature popular characters like Shrek and Kung Fu Panda at its properties. That deal will likely increase the family appeal for all Gaylord properties, giving them another competitive edge. (via Gaylord hotels haven’t damaged cities’ convention business – The Denver Post
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