The executives spent most of the meeting touting the evolving market, namely how their newfound allegiance to digital learning materials—rather than old-school physical textbooks—would place them at the forefront of the new wave of education technology. Rhetoric describing the company’s unmatched innovation pervaded the hour-long meeting; they raved about the company’s across-the-board shift to digital, how its new state-of-the-art materials comprise a “single roadmap” that is expected to make its generic, stodgy textbooks obsolete. They largely dismissed us as we—online journalists and Millennials in our mid-20s—reminisced about physical books that can be held, highlighted, and leafed through. And it quickly became evident that these men expected us to marvel at the company’s developments because, as soon as they noticed our eyes weren’t lighting up, they balked: “I don’t think you understand how groundbreaking this is,” one of them said.