So, how do we move forward? At a fundamental level, we need to resist the way we’ve been taught work happens: Departmental and functional silos are working models of a past era. Obviously, some of the issues addressed here occur at a very deep organizational level. While outside consultants have been brought into large organizations for years to diagnose certain organizational challenges, I believe that designers are in a prime position to observe, interpret, and model back a different way of working. (via The Key To A Unified Brand: A Consistent UI | Co.Design: business innovation design)
As executive director of experience design and customer insight for EffectiveUI, Peyton Lindley is responsible for providing leadership to the company’s user-centered design and research teams. With a strong background in interface design and design management, Peyton extends the user-centered design approach across all departments within EffectiveUI.
He is also an alum of the Univerity of Denver’s M.A. program in Digital Media Studies (DMS). In the Fall of 2012 the DMS program will be rechristened Emergent Digital Practices.