“One of the crucial aspects of this sharing is that that other person has to be willing to subject her or himself to the rules of the artist. That is where most of the art is actually happening. It’s not just that the artist will say “Hey, look at this” (which would be “social media” territory). It’s the artist saying “Hey, look at this, enter the world I made, a world that is different than yours” (which, essentially, is terra incognita for “social media” where the focus overwhelmingly is on making the consumers/viewers happy).” -Joerg Colberg