QR Treasure #72: Travel map gets QR bombed.
For once, a good use for QR codes.
The QR is a kind of URL mystery meat: you can’t tell what it is or what it will do until you scan it. It’s as illegible and fragile as a shortened URL, with the added inconvenience that it requires specialized software.
On the other hand, the QR’s opacity is a kind of affordance for mystery. Which makes them a good candidate for treasure maps and similar kinds of experiences.
Clever.