RafaelFajardo

But mostly just people temperamentally and emotionally ill-equipped for such a hostile and toxic environment. Curiously, there never seems to be any shortage of eager young worker drones queuing up to try their luck, although I detect that even their bright-eyed enthusiasm is staring to wane. Advertising was the sexy place to be in the…

Add to this volatile mixture the powerful accelerant of emerging digital technology and all hell breaks loose. A Short Lesson in Perspective

I think you’re all fucking mad. Deranged. So disengaged from reality it’s not even funny. It’s a fucking TV commercial. Nobody give a shit. This has come as quite a shock I can tell you. I think, I’ve come to the conclusion that the whole thing was a bit of a con. A scam. An…

It takes a certain amount of courage, thinking out loud. And is best done in a safe and nurturing environment. Creative Departments and design studios used to be such places, where you could say and do just about anything creatively speaking, without fear of ridicule or judgement. It has to be this way, or you…

Creative people are on the whole fragile beings, and letting each other down gently and quietly was the unwritten rule. A Short Lesson in Perspective

Change of all sorts (for instance in financing and contract management, in technology and in proportion of work that is now fit-out or refurbishment rather than new-build) has been dramatically transforming much of the building industry and its procedures. Yet these and the corresponding changes being faced by and within the architectural profession are quite…

The creative industry operates largely by holding ‘creative’ people ransom to their own self-image, precarious sense of self-worth, and fragile – if occasionally out of control ego. We tend to set ourselves impossibly high standards, and are invariably our own toughest critics. Satisfying our own lofty demands is usually a lot harder than appeasing any…