Now, five years down the line and all we seem to be talking about is brands and how they can leverage social media and all that. Not at all interested. I couldn’t give a shit what the Internet is going to do to L’Oreal or Snickers or Sony or Kleenex or The Gap. They aren’t people. They don’t seek meaning, they seek to sell more blue jeans or whatever. I give far more of a shit what the Internet is doing for the gay kid in Iran or the geeky kid in rural Nebraska or a homeless guy blogging from the local library than what it is doing for some advertising agency douchebag in Madison Avenue.