No I had nothing to do with it, I was not consulted or cited, and I’m not surprised.
It isn’t surprising that an ad agency copied an artist’s work with no remuneration or citation.
And it isn’t surprising that an ad agency press release was recycled from one media outlet to the next as “news” without research or problematization of the obvious issues here around surveillance, genetic privacy, and public shaming as a technique of social control.
Finally, it isn’t surprising that DNA might be used to monitor, survey, and publicly shame individuals deemed deviant.
But what is the “face of litter” campaign really? DNA phenotyping isn’t cheap, and it’s telling to contemplate why a Parabon Nanolabs, a small biotech startup, would donate this expensive technology to an ad agency for a pro bono ecological project. It’s called PR.