Nintendo is concerned about how people value video games, a concern that sounds like code for being quite anxious that more and more people are enjoying really cheap games, some of which might be as fun as a Mario. “I feel our business is dividing in a way that will threaten the continued employment of those of us who create games for a living,” Nintendo’s president Satoru Iwata said last week while speaking to thousands of game creators for the keynote of the 2011 Game Developers Conference. He drew a contrast between the creators of dedicated hardware, the companies like Nintendo (and Sony and Microsoft) that build a games machine in order to get games in people’s hands and those who build machines that just happen to play free and 99-cent games. (via There’s No Doubt Anymore. Apple Has Spooked Nintendo.)