Nike’s ‘uncomfort zone’ Tumblr campaign backfires immediately.
Advertising to Tumblr users can be an uphill battle, requiring at least a basic understanding of how Tumblr culture works.
Denny’s managed it by being weird and funny. Taylor Swift does it by acting like a normal 20-something cat blogger. Media outlets like MTV and Disney are pretty good at encouraging fans to do their own thing.
Nike, on the other hand, just got everyone on Tumblr to hate its brand with one single-sentence ad: “Embrace your uncomfort zone.”
Since the stereotypical Tumblr user is a nerd, a social justice advocate or both, Nike may not have been the ideal brand choice for this website.
Lol!
