RafaelFajardo

My argument to business schools was that their students needed to master the levers and distinctions of creativity because of the way our economy has evolved. We now live in what has been variously called The Creative Economy, The Experience Economy and the Age of Creative Industries. It’s no secret that America makes more money and employs more people in the creative sectors than it does from making and moving iron or stuff. The total revenue of the U.S. copyright industries in 2007 was $1.5 TRILLION. [http://www.iipa.com/copyright_us_economy.html] That’s 1 point 5 followed by 12 zeros! In 2005 the U.S. copyright industries had foreign sales of about $110 billion. That dwarfed the foreign sales for the U.S. auto industry, which was about $70 billion.