More interestingly, this new generation of Internet of Things ideas seems qualitatively different from those that came before – they’re more in tune with the deeper affordances of the Internet. One very significant move has been the layering of the concept of multiple user accounts onto physical items — a now banal element of most web services is transformative when layered onto physical objects or spaces. Zipcar alone shows how some of the affordances of web services have the power to change how we interact with physical objects completely. A car is no longer an object that is owned, but a service that you can commission or spin up as needed.