Marcel Duchamp had his urinal. Ian Bogost has his cows. And while the grand old man of conceptual art wanted to make a complex point about art in the 20th century, hanging a utilitarian piece of porcelain in an art gallery, Bogost just started out making fun of social games. But it wasn’t long before this Georgia Tech professor and distinguished academic found himself knee deep in Cow Clicker. A Facebook game that asked players to click on an icon of a cow every six hours for the promise of earning a single point, Cow Clicker is a clear poke in the eye of every FarmVille clone that tempts players with an endless treadmill of hollow clicking and accumulation. (via Poking at Cow Clicker – Edge Magazine)