WSJ: Women Now Make Up Almost Half of Gamers
Adult Women Gamers Now More Numerous Than Under-18 Boys
A recent survey from Nielsen Holdings NLSN +1.58% NV, a U.S. consumer research company, concluded that women gamers in the U.S. are most likely to play games on personal computers, mobile devices and Nintendo’s 7974.TO -0.73% Wii console. In fact, U.S. women are more likely than U.S. men to play on the Nintendo Wii, Nielsen said, while they are equally likely as men to play games on Apple AAPL +0.04% devices.