Noog is a new platform by nnfenren, who bill themselves on their website as “New Aesthetic Airlines.” It’s a creative office (?) led by Kim Asendorf, Martin Bottger, and Joel Baumann.
Noog itself is a collection of pre-made and user generated digital collectible objects that look like they’re being made by augmented reality and triggers printed out on paper. You can buy new Noogs with social capital that you gain from hits you get on your noogs.
Note that I may be entirely misunderstanding this! But hey, awesome project. I’m so into the idea of digital collectibles.
— KC
I’m contributing to the Artstech tumblr, which you should all follow!