In the end, no special effects, dazzling displays, augmented realities, or multimodal cross-platform designs substitute for content. Scholarship, good scholarship, the work of a lifetime commitment to working in a field — mapping its references, arguments, scholars, sources, and terrain of discourse — has no substitute. The difference between amateur and professional remains significant. Novelty and special effects are smoke-and-mirror attempts to conceal the fault lines in the cultural infrastructure, a futile attempt at a technical solution to a social problem. Design innovation is necessary, yes, and every new medium develops its aesthetic capacities over time. But we can’t design ourselves out of the responsibility for supporting the humanities, or for making clear the importance of their forms of knowledge to our evolving culture.