However, there is an entirely new type of innovation thinking called “constraint-based innovation” – innovation that relies more on ingenuity in product, process and people to solve a customer’s problem by creative improvisation rather than scientific and technological breakthroughs. In India, colloquially, we call this “jugaad” and it’s now got a new name “frugal engineering.” This kind of innovation generally starts with serving customers at the base of the pyramid by making the lives of millions of everyday individuals easier. (via India’s Indigenous Genius: Jugaad – WSJ.com)