austinkleon:

The evil DoubleSpeak genius Frank Luntz is up to his old tricks:

1. Don’t say ‘capitalism.’
2. Don’t say that the government ‘taxes the rich.’ Instead, tell them that the government ‘takes from the rich.’
3. Republicans should forget about winning the battle over the ‘middle class.’ Call them ‘hardworking taxpayers.’
4. Don’t talk about ‘jobs.’ Talk about ‘careers.’
5. Don’t say ‘government spending.’ Call it ‘waste.’
6. Don’t ever say you’re willing to ‘compromise.’
7. The three most important words you can say to an Occupier: ‘I get it.’
8. Out: ‘Entrepreneur.’ In: ‘Job creator.’
9. Don’t ever ask anyone to ‘sacrifice.’
10. Always blame Washington.

A must-listen is his interview with Terry Gross where he explains how he substituted “energy exploration” for “oil drilling.”

On the other side of the fight is Drew Westen.

(Thx, @alexanderchee!)