Hocking credits her success to aggressive self-promotion on her blog, Facebook and Twitter, word of mouth and writing in a popular genre — her books star trolls, vampires and zombies. And she’s making money. “To me, that was a price point that made sense for what I would be willing to spend on an e-book,” says Hocking, who sets her own prices. “I use iTunes a lot, and it’s 99 cents and $1.29 a song.” For every $2.99 book she sells, she keeps 70%, with the rest going to the online bookseller. For every 99-cent book she sells, she keeps 30%. (via Authors catch fire with self-published e-books – USATODAY.com)