Google also piqued viewer interest with “Gmail Tap,” a concept video that premiered this week with 2.4 million views, putting it in the No. 4 spot. The video explores an approach to typing emails on a touch screen that is so radically new it’s old — almost 150, actually. Gmail Tap employs technology developed by Reed Morse, a descendant of telegraph inventor Samuel F.B. Morse, that uses Morse code’s dots and dashes to input text. It may take time, though, for people to learn the code and become “power users” — those who can type two emails at the same time.
Dear Ad Age, it’s April 12 now, so when presenting concept videos for new interfaces like Google Tap, it would be wise to communicate clearly that it’s an April Fool’s joke.
(via slavin)