Gamification turns everything into a novelty and a game (duh). Meaning-making turns the trivial into something you make a commitment to for the long haul; it turns the things we do on the web into a much more significant and meaningful part of our lives.
Tom Morris – I’m not an experience-seeking user, I’m a meaning-seeking human person
The argumentation stems from the point-of-view that games are a trivialities. That meaning-making and play are incommensurate (sorry, been reading Errol Morris’ on Kuhn). This point of view reveals an aesthetic that disallows play as a location for meaning-making and sense-making.