For the agency and for Volkswagen, producing a video of the app without releasing an app was a quick win. Both parties are now able to present the project as a big success because they managed to get a lot of views on YouTube, loads of clicks on the website etc. Also, Volkswagen has now ‘claimed’ this topic, and any other car manufacturer will have to be careful if they touch it.
Will Volkswagen actually release this app and actually give it into the hands of the consumer? We can’t say for sure, but whether this particular app flies or not isn’t important for the brand or the agency, because both earn their money with completely different services. The only party in this all that has a real interest in making this app fly is the startup because its whole life depends on it.
When big brands work with startups: What I learned from Volkswagen (via iamdanw)
Volkswagen and it’s agency stole from RJDJ.
(via kenyatta)