“The creative process is just that: a process. Recognizing value that others have missed doesn’t require preternatural clairvoyance. A well-honed creative process enables us to intuitively recognize patterns and use those insights to make inductive predictions about divergent ideas, both vertically within categories, and horizontally across categories. By understanding the genealogy of innovation within a given category, we can imagine what might come next.”
— Great Innovators Think Laterally – Ian Gonsher and Deb Mills-Scofield – Harvard Business Review (via soxiam)
Harvard Business Review goes to art school. Essentializes. Trivializes practices that take lifetimes to master. Watch for classes in lateral thinking in innovation curricula to emerge. Soon the MBA will be the new MFA (which Dan Pink had called the new MBA).