“not only are viewers impatient when it comes to poor quality (Slow-starting video that buffers or is low-resolution), but they are becoming increasing less tolerant. In 2011, increasing the time a viewer’s content buffered by just 1 percent usually led to 3 minutes less of viewing time. Now that same 1 percent increase in buffering leads to 8 minutes less of playtime.”
— Improving online streaming experience — multibillion dollar opportunity — Tech News and Analysis (via soxiam)
is this study US only?