emergentfutures:

LEMONADE PRICES AT THIS VENDING MACHINE CHANGE BASED ON THE TEMPERATURE

Coca-cola’s drink dispensers stocked with Limon&Nada in Spain were equipped with thermometers and the product became cheaper as the weather got hotter.

Paul Higgins: Interesting – you would think that it would be the other way around – cheaper when demand was lower?

Full Story: PSFK