emergentfutures:

It’s the end of Walmart—and mass-market retail—as you know it

For a long time, having the best supply chain was enough. This is how Walmart became the powerhouse retailer it is: by building the largest, broadest, most efficient system for moving products across the United States. Then along came advanced analytics, which allowed companies to determine what products to suggest next to the product you were already buying, or to provide add-ons that any specific buyer might want, such as free shipping or free bonus products. Amazon mastered this strategy.

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Now those techniques have timed out, too. We already know that 3D printing and robotic manufacturing technology can overtake centralized production. But the difference here is that a single company might not emerge to capitalize on these technologies the way singular brands like Walmart and Amazon have in the past. Instead, we are now entering the primacy of design.

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From a consumer perspective, this means more products to choose from at better prices, faster delivery, and with greater personalization. But from a retail perspective this is nothing short of revolutionary: the bottom is dropping out of the middle of retailers’ entire business—the part where they produce and provide customers with products.

Full Story: Quartz