How IBM Is Watching How You Shop Online
Where they gather that data is the IBM Benchmark. It’s a cloud-based digital analytics platform that soaks up digital information about how consumers respond to different ways of selling things online, 24 hours a day, seven days a week, all year long, from 500 different online retailers. IBM won’t name them — they joined the network under condition of anonymity — but Big Blue says the companies that participate include about half of the companies named on the Internet Retailer Top 100 list. A lot of the technology comes from Coremetrics and Unica, acquisitions IBM made in 2010.
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By the way, to what extent does the choice of the Paul Rand rebus above soften what would otherwise be ominous text? True it has an image of an eye for resonance with surveillance, but his color and shape convey(ed) a playful tone. This is not Orwell, nor Ridley Scott, nor Wim Wenders. This is Huxley and Postman.