Despite e-reading platforms’ emphasis on the social capabilities of pixellated consumption — collaborative marginalia, the ability to broadcast what you’re reading to your friends on Facebook, the belief that, overall, there’s a community in every book — it seems that, for the vast majority of Americans, sharing is still very much an analog thing. Pew’s findings are a nice reminder that books’ dynamism comes from the people who share the books, rather than the platforms that help with the sharing.