[Cornell psychologist James Cutting’s] experiment offers a clue as to how canons are formed. He points out that the most reproduced works of impressionism today tend to have been bought by five or six wealthy and influential collectors in the late 19th century. The preferences of these men bestowed prestige on certain works, which made the works more likely to be hung in galleries and printed in anthologies. The kudos cascaded down the years, gaining momentum from mere exposure as it did so. The more people were exposed to, say, “Bal du Moulin de la Galette”, the more they liked it, and the more they liked it, the more it appeared in books, on posters and in big exhibitions. Meanwhile, academics and critics created sophisticated justifications for its pre-eminence… As contemporary artists like Warhol and Damien Hirst have grasped, critical acclaim is deeply entwined with publicity. “Scholars”, Cutting argues, “are no different from the public in the effects of mere exposure.”
Basically, the art canon is little more than a feat of tastemaking – fascinating essay by Ian Leslie, author of Curious: The Desire to Know and Why Your Future Depends on It. Leslie concludes with an important reminder:
The social scientists are right to say that we should be a little sceptical of greatness, and that we should always look in the next room. Great art and mediocrity can get confused, even by experts. But that’s why we need to see, and read, as much as we can. The more we’re exposed to the good and the bad, the better we are at telling the difference. The eclecticists have it.
Perhaps Frank Lloyd Wright was right when he wryly observed, “Taste is a matter of ignorance. If you know what you are tasting, you don’t have to taste.”
(via explore-blog)