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Teaching: Philosophy Statement (extract, for @Notational)
I love to teach design. I feel as though I am genuinely working on the future of the discipline in the classroom. I approach my teaching with a scholarly rigor, attempting to understand the history of the methods of teaching design, and attempting to practice experimental pedagogy in order to continually adapt to changes in…
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What does branding mean now?
What does branding mean now? ibmsocialbiz: There are differences in execution when we build brand relationships with individuals versus communities. More mportantly, how do we even think about the nature of branding itself and the role it plays in designing a customer relevant, connected business. Is it realistic to design products and services for individuals not…
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notational: “The trick to fostering collective creativity, Catmull says, is threefold: Place the creative authority for product development firmly in the hands of the project leaders (as opposed to corporate executives); build a culture and processes that encourage people to share their work-in-progress and support one another as peers; and dismantle the natural barriers that…