courtenaybird:

unionmetrics:

Among other things, Yale has used our analytics to demonstrate the compelling power of a reblog on Tumblr and the ability to reach and interact with new, interest-based communities, and has been able to more successfully integrate their social media efforts across social channels. 

Beyond Educated Guesses: How Yale is Getting Smart on Tumblr

“Any social strategy is tied up in a number of assumptions. Our assumptions about who our Tumblr audience is and what they’ll find compelling inform the things that we post. [These] analytics validate and challenge our assumptions, and by consulting the data, we’ve been able to get a better sense of who is most likely to engage with us on Tumblr, and how we can better delight them.”

-Emmanuel Quartey, Yale University

You can read the full case study here.