Berners-Lee picked up to the baton. You don’t need to spend all your time in direct action, he said. You can make a big difference just devoting some of your time to justice, and some to persuasion. And then, like a good programmer, he came up with a bare-bones social action algorithm. “Spend 10 percent of your time doing the most important thing in the world, and 10 percent of your time persuading other people, and the rest of your time going to SXSW!” Welcome laughter rained down after the hard talk. Guilt temporarily assuaged, the crowd dispersed into the streets of Austin.